Lumen Social Campaign

A 30-piece social media campaign for Lumen's product launch across Instagram and TikTok. The system included carousels, single posts, story templates, and highlight covers — all built on a modular grid that made it simple to extend.

Engagement metrics climbed 240% in the first two weeks. The visual language — layered typography, high-contrast imagery, and bold color blocking — cut through the noise instantly.