Mohamed Salah El-Din

I'm Mohamed Salah El-Din — a brand and motion designer based in Egypt, operating as MSD Studio. For the past four years I've been helping startups, agencies, and independent brands build visual identities that feel as good as they look, and move as well as they speak.

My practice sits at the intersection of brand systems and motion craft. Most studios treat these as separate disciplines. I believe they're the same conversation: how does a brand feel in still, and how does it feel in motion? When both answers are consistent, the brand sticks.

Before going independent I worked in-house at a regional advertising agency across social and broadcast — which means I understand deadlines, revision cycles, and the reality of getting beautiful work approved in a fast-moving world. I design for production, not just for the portfolio.

If you're building something that needs to stop scrolls, earn trust, and stay in people's memory — let's talk.